Job Description

About the Role Symetra has an exciting opportunity to join our team as a Marketing Specialist ! The Specialist works within the marketing department and is responsible for the execution of standalone and integrated digital projects, launches, and campaigns. This position works closely with Product Marketing, Sales, and other departments to execute on the email initiatives. Specialists are expected to have a solid understanding of digital marketing best practices and trends in their area of expertise. They work closely with other Digital Marketing Team (DMT) specialists to ensure there is a strategic integration between all digital media. They also manage and maintain email/marketing automation solutions and other digital technology, working with IT partners and vendors, providing detailed requirements and clear direction of new features and enhancements. This person can marry industry needs with user experience and translate those to a functional and effective digital asset. They are measured on the increase in number of engagement and leads for emails. What you will do Manage and execute all email programs, activities and deliverables. Assist Marketing Analyst with execution of emails on a day‑to‑day basis. Strategically align email marketing calendar with overall marketing calendar and other initiatives. Analyze ad‑hoc emails, email campaigns and other marketing automation results, issues and opportunities, adjusting any and all aspects of email to improve results. Consult on day‑to‑day work and execute on larger initiatives and new features/functionality. Use expertise to provide details of the tactical execution – process, procedure but more thoroughly – best practices, insight gained through metrics and behavior or previous campaigns. Design, execute and deliver ad‑hoc and recurring reports, documented from multiple data sources to support email marketing and sales support, planning and operations, including insights and actionable recommendations on key business drivers of the organization. Stay current on industry best practices and trends testing and adapting appropriate improvements into day‑to‑day email, campaigns and programs. Stay on top of trends, best practices for email and marketing automation initiatives and in the digital arena and relate back to Symetra initiatives. Write detailed proposals/execution plans for new feature/functionality/initiative and clearly articulate the value back to customers. Ensure integration with other DMT areas occurs and is part of the strategic direction of the new feature/functionality/initiative (if applicable). Work closely with business partners and DMT members to ensure that features/functionality/initiative are properly prioritized, on track. Proactively manage and execute project schedules for new feature/functionality/initiatives and assist in vendor management if new feature/functionality/initiatives require vendor services. Support the business stakeholders and IT partners in creating new feature/functionality/initiative. Use knowledge of email/marketing automation best practices to help define comprehensive requirements related to initiatives; interpret customer business needs and translate them into application and operational requirements. Recognize and proactively define, through detailed requirements, enhancements to the user experience. Elicit requirements using interviews, document analysis, requirements workshops, surveys, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis. Critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high‑level information into details, abstract up from low‑level information to a general overview. Understand and distinguish user requests from the underlying true needs. Serve as the conduit between the customer community (internal and external customers) and the software development team (internal or external) through which requirements flow. Be responsible for quality assurance and testing new templates, campaigns, etc., along with verifying new functionality when updates have been made and responsible for customer approval. Why work at Symetra

• I feel welcome and included at Symetra every day and I really believe you can be you at Symetra.” – Megan H., Deputy Chief Compliance Officer
• I chose Symetra because I heard it was a pro‑employee company—and it’s absolutely true. The work environment is supportive, the people are great, and the benefits are generous. Symetra truly cares about its employees. The relaxed atmosphere and opportunities to learn and grow—both within your role and beyond—make it a great place to build your career.” – Alicia L., Claims Examiner

What we offer you We don’t take a “one‑size‑fits‑all” approach when it comes to our employees. Our programs are designed to make your life better both at work and at home. Flexible full‑time or hybrid telecommuting arrangements Plan for your future with our 401(k) plan and take advantage of immediate vesting and company matching up to 6% Paid time away including vacation and sick time, flex days and ten paid holidays Give back to your community and double your impact through our company matching Want more details? Check out our Symetra Benefits Overview Compensation Salary Range: $64,200 – $106,900 plus eligibility for annual bonus programs Who you are Bachelor’s degree required. Preferably in business – marketing, communications, administration. B2B marketing in the financial services industry experience required. Experience with email marketing programs such as Pardot, Silverpop, or Exact Target. Analytical ability to understand database, email responses. Demonstrated knowledge of HTML, CSS and ability to make modifications to email templates. Strong understanding of email marketing operations, technology and platforms. Ability to understand database and email architecture. Experience in designing and using marketing automation tools. Expertise in email regulations and privacy rules. Understand and can demonstrate responsive design as related to email marketing and marketing automation success. Commitment to quality and delivering outstanding customer experience and value. Successfully engage in multiple initiatives simultaneously. Be self‑driven, extremely motivated, and take initiative. Comfortable working with a team in a fast‑paced environment, able to prioritize/meet deadlines within specific time constraints. A team player, this position works closely with the entire DMT team and many internal partners. Extremely organized and be able to track and manage projects on time and efficiently. Excellent verbal and written communication skills and ability to interact professionally with a diverse group, executives, managers, and subject matter experts. Able to work under pressure and deliver a high degree of accuracy. Ability to manage email technology vendor. Experience running and optimizing large‑scale marketing campaigns. Experience in marketing department working with Marketing product managers and Communications teams. Must have strong organizational skills and attention to detail. Must be able to drive multiple projects at once and work with a variety of stakeholders. Excited about data and finding useful nuggets of information to make smart marketing decisions. Absolute and utter passion for technology – keeps up to date on new solutions and eager to propose ways of using them. Should have a basic understanding of web technology and websites. Understanding of how the email integrates with other digital media. Understands insurance and/or financial services industry – common terminology, products, etc. High school diploma required. We empower inclusion At Symetra, we aspire to be the most inclusive insurance company in the country. We're building a place where every employee feels valued, respected, and has opportunities to contribute. Inclusion is about recognizing our assumptions, considering multiple perspectives, and removing barriers. We accept and celebrate diverse experiences, identities, and perspectives, because lifting each other up fuels thought and builds a stronger, more innovative company. We invite you to learn more about our efforts here. Creating a world where more people have access to financial freedom Symetra is a national financial services company dedicated to helping people achieve their financial goals and feel confident about the future. In our daily work, we're guided by the principles of Value, Transparency and Sustainability. This means we provide products and services people need at a competitive price, we communicate clearly and openly so people understand what they're buying, and we design products—and operate our company— to stand the test of time. We're committed to showing up for our communities, lifting up our employees, and standing up for diversity, equity and inclusion (DEI). Join our team and help us create a world where more people have access to financial freedom. For more information about our careers visit: Work Authorization Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in the United States at hire and must maintain authorization to work in the United States throughout their employment with our company. Please review Symetra's Remote Network Minimum Requirements As a remote‑first organization committed to providing a positive experience for both employees and customers, Symetra has the following standards for employees' internet connection: Minimum Internet Speed: 100 Mbps download and 20 Mbps upload, in alignment with the FCC's definition of “broadband.” Internet Type: Fiber, Cable (e.g., Comcast, Spectrum), or DSL. Not Permissible: Satellite (e.g., Starlink), cellular broadband (hotspot or otherwise), any other wireless technology, or wired dial‑up. When applying to jobs at Symetra you'll be asked to test your internet speed and confirm that your internet connection meets or exceeds Symetra's standard as outlined above. Identity Verification Symetra is committed to fair and secure hiring practices. For all roles, candidates will be required (after the initial phone screen) to be on video for all interviews. Symetra will take affirmative steps at key points in the process to verify that a candidate is not seeking employment fraudulently, e.g. through use of a false identity. Failure to comply with verification procedures may result: Disqualification from the recruitment process Withdrawal of a job offer Termination of employment and other criminal and/or civil remedies, if fraud is discovered #J-18808-Ljbffr Symetra Financial Corporation

Job Tags

Full time, Immediate start, Work from home, Flexible hours,

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