Job Description
Under the direction of the Sales Director, the Physician Liaison will develop and implement tactics within the strategic marketing plan targeted toward physician relationship development in order to increase referral activity and support organizational goals and objectives. Responsibilities include, but are not limited to development of new physician relationships, program promotion, data review, and analysis to support the Boston IVF – territory south of Boston, West of Waltham and into Providence, RI.
As a Physician Liaison, you will have the opportunity to work independently, using your sales expertise to educate regional physicians and practices about Boston IVF’s fertility treatment services and grow the referral network.
Essential Duties and Responsibilities
• Covers Southern and Western Ma, plus Rhode Island
• Routinely visits with local physician community (in-person and virtual) to educate clinical staff and build/maintain relationships and referrals to Boston IVF
• Builds relationships with OBGYN, PCP, Endocrinology, Urology and Oncology providers and office staff to update them on procedures, new technologies and ease referral process
• Acts as an advocate to enhance communications with physicians and increase understanding of patient needs
• Acts as Operations Liaison to referring MD offices
• Regularly logs visit information in Salesforce CRM
• Coordinates all physician-education marketing activities
• Manages booth presence at various events/conferences throughout local market
• Proposes unique corporate education alliances/opportunities
• Reexamines print collateral; suggests new ways to enhance communication with clients
• Stays up-to-date on research in the field and monitors competitor activity
Job Requirements and Skills:
• Excellent communication skills and upbeat, professional demeanor
• 2 years minimum sales experience preferred
• Healthcare-related sales experience preferred (but not mandatory)
• Ideal candidate will reside in reasonable proximity to assigned territory
• Must have reliable transportation (mileage reimbursement provided)
• Must be flexible with driving/covering large territory
• College education required
• Experience with customer relationship management software a plus (but not required)
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